People want more of it, but it has to be right. There have been endless variations and permutations based around the output of this era, in order to cater for changing musical needs and tastes, but there has always been that endless thirst for the vintage look, feel and sound.įender tended to get things pretty much ‘right’ straight off the bat.
The majority of their success has been based on ideas that originated from a period that began in the late 40s and lasted until the mid-70s. Over the decades, it became clear to Fender (and other brands) that, as much as forward momentum was important in order to keep with the times, a large section of their customer base was more interested in guitars from a particular stretch of time. They are effectively the biggest and best loved electric guitar and bass guitar company in the world, and that position is one they’ve fiercely held onto amid stiff competition. BRAND NEW! Fender American Vintage II: The Range Explainedįender started it all and have since been the number one choice for the majority of the world’s guitarists.
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